• Gomathi Viswanathan's picture

    Chat Bots - An Evolving Strategy to Drive Customer Engagement

    Imagine your business has to encounter with hundreds and thousands of customers everyday online. If you don’t respond, apparently you are succumbed to death by your competitors. But thousands of customers per day!! How would you manage to answer all their queries?..

    If you are digital publisher of news or magazine how would you reach your audience targeting with personalized content? Do you think apps are the only way? May not be. Then what else do you have?..

    Enhance your business development opportunities by mechanized messengers...

    Deploy a CHAT BOT..

  • Gomathi Viswanathan's picture

    Strategies for Revenue Streams for Digital Publishers

    Coupled with increasing literacy rate publishing industry in India has seen tremendous growth in the past decade. Contradicting the global trend, in India the Newspaper industry has seen 8% growth last year. Most of this growth is driven by vernacular newspapers. It is expected that in the next decade regional newspapers grow at a rate of 12-14% as primary source of information. Although there is an increase in the adoption of digital books, digital news is yet to be accepted by Indians...

Subscribe to E-Commerce