• Gomathi Viswanathan's picture

    Strategies for Revenue Streams for Digital Publishers

    Coupled with increasing literacy rate publishing industry in India has seen tremendous growth in the past decade. Contradicting the global trend, in India the Newspaper industry has seen 8% growth last year. Most of this growth is driven by vernacular newspapers. It is expected that in the next decade regional newspapers grow at a rate of 12-14% as primary source of information. Although there is an increase in the adoption of digital books, digital news is yet to be accepted by Indians...

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