DIAGEO's Surrogate marketing platform focusing on Consumer Connect and Brand refresh

Client
DIAGEO
Technology
Drupal 8

About the Organization

DIAGEO is a British multinational company, with its headquarters in London, England and offices on six continents and offices in six continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. Diageo's brands include Smirnoff, Johnnie Walker, Baileys and Guinness.

About the Project

Given that the alcohol category has challenges in direct communication in India, our task was to help Diageo relaunch their portal which is a surrogate platform used for communicating their brand positions. The primary gateway for this is their portal SocialGOAT.in.  The key mandate was to assist DIAGEO as Technology partner and Support in building the MVP (Minimum Viable Product)  in Drupal 8. 

Client Requirement

  1. Recommended and participated in discussions with different stakeholders in the portal ecosystem, the content team, the design team, the social team for alignment with technology
  2. Review of UI/UX: Recommended best practices
  3. SEO/ SEM (advisory role)
  4. Development support: Development, Migration & Hosting support for CMS
  5. Ongoing Maintenance: Application Maintenance, SEO and Infra optimization

Why Unimity?

Unimity’s experience in building out ground up products in the knowledge management & community building space was their biggest differentiator. This was augmented by their clear understanding of business requirements and subscription models, domain expertise and exposure to having built large scale enterprise Drupal 8 implementations.

Last but not least, Unimity has specialized in platforms that enable Engagement across different user groups – customers, fans, employees and a lot of that experience proved to be very handy while executing the Diageo project.

 

Testimonial from the client

Unimity Solutions was on-boarded as Technology Partner for the redesign and launch of SocialGOAT.in - our Consumer Engagement Website and have been closely working with our Technology and Marketing teams. They are a very technically-competent team as regards to Drupal knowledge. What is more commendable is their comprehension of overall business requirements and translating them to future ready technology deliverables. On multiple occasions during the project, the team went out of their way to ensure that all committed timelines were met. I have absolutely no hesitation in recommending Unimity for large-scale Drupal projects.

Khushboo Benani

Head – Influencer Marketing and Brand Advocacy