UniMity has been harnessing the power of Drupal, the world’s leading open source Content Management System, to architect and implement web content strategies for global enterprises. The range of solutions encompasses the following:
This is the most fundamental requirement – to be able to quickly put together the content for any webpage, including multimedia content like graphics, audio and video, preview the page, have it flow automatically to a person who can review the content, enable easy publishing and have the ability to manage page layouts and content items at any time. Yet, to architect, design and develop these functionalities, one needs to fully exploit the power of Drupal. Right from Choosing, assembling and configuring the right set of Modules, defining and setting up the right Content architecture to Customizing the available Core and Contributed modules to meet the specific needs of the Enterprise.
Managed by Business/Marketing Users
Business users, especially in Marketing and Corporate Communications, have a compelling need to launch/manage microsites that provide specific information on a new product or new initiative. Plus, they need to put together the content pages quickly, on their own, without needing to seek assistance from a development team. This enables organisational efficiency, with the business team empowered to launch their digital initiatives in a timely manner to meet their market priorities.
This would require multiple ready-to-use site design/layout templates (which have already been approved internally) to be available, with all the navigation links in place. All that would be required from the business users is to select a template and start populating content into the content zones through a easy-to-use wizard-like interface. An elegant workflow would enable preview, review, approval and publishing.
When enterprises are dealing with international audiences, their web content needs to be multilingual and localized.
Drupal’s built-in language handling capabilities ensures that all published content as well as website interfaces can be translated into any language of choice. The language interface for content authors and publishers can be different from the language of the content and interfaces that are presented to site visitors.
Localization features ensure that various parameters like language, currency, date format, etc. are auto-selected based on the geo-tagging and SmartIP.
Integration with Social Media Pages
Drupal’s modules provide easy two-way exchange of content between the website and social media pages. Whether it be Facebook, Twitter, LinkedIn or Google+, selected content from the website can dynamically be presented on the social media pages and content feeds from social media can be presented on the website. Widgets can be configured to automate the process.
Enterprises require data that may be collected at the website to get integrated with other applications – could be CRM solutions like Salesforce or the company’s core business application.
The reverse if also possible with use cases where Drupal serves as a Dashboard for other Legacy enterprise content where with Drupal’s core authentication systems and extendable block APIs assists in consuming and creating these Widgets.
Today Drupal 8 forms part of large no of Decoupled implementations with content being served in various devices, channels and… With it’s API first strategy Drupal 8 has all the components required to implement a decoupled CMS implementation. Improved REST APIs, JASON APIs, Authentication systems assist in seamlessly integrating with Reactjs, Angular, EXTJS applications.
Delivery to Multiple Devices
With the growing usage of smartphones, their power, convenience and user experience, they have become the device of choice for most of the target audience to perform all their communication, information access and commerce activities.
The Mobile-first Strategy would ensure that we start to design all our content for the mobile phone first, rather than adapt web content for the mobile. The Mobile-first Strategy could get implemented through either a Mobile App, or a Mobile Web that delivers to the browser on the mobile phone.
For the Mobile Web, Responsive Layout Approach is the norm of the day. Drupal 8 supports Responsive behaviour out of the box.
The Value of content is in its consumption. This consumption can be facilitated or enhanced by a Content Intelligence Strategy. Content Intelligence falls under two Categories – Assigned Intelligence & Acquired Intelligence.
Assigned Intelligence is defined at the time the content is created. These could include: Predefined attributes, tags, keywords, relationships.
Acquired Intelligence is Intelligence that the content can acquire in the process of being consumed – these could include statistics in terms of no of downloads, view count, User generated feedback like rating, commenting, etc.
These Intelligences can be augmented by Machine learning/AI tools to automate the process to deliver Personalized and Contextual content to the users.
Personalisation Strategy enables engaging and connecting with each individual the target audience, in a personal manner. With the increased use of Personal devices and mobile phone Personalization is the key driver to a Connect & Engage Strategy. As we understand the profile and interests of each user, it is possible to serve up content/activity that would be most appropriate, meaningful, interesting, and beneficial to that person.
Personalisation Strategy is implemented through the following drivers:
- Rich Profiling of the User
- Personalised Engagement
- Activity Stimulation