Content Management

UniMity has been harnessing the power of leading open source Content Management Systems like Drupal to architect and implement web content strategies for global enterprises. The strategies that enable state of the art Content Management Systems are the following

Content Publishing Strategy

Simplify Content Publishing for Business/Marketing Users

This strategy provides tools to support elegant content architecture and simplified content publishing for the business/marketing users. The Content architecture tools include Content Types, Taxonomy & Tagging and Content Relationships. The Content publishing tools include:

  • WYSIWYG Editor
  • Rich Media support & Media library
  • Workflow
  • Content Promotions
  • Layout Management
Microsites Strategy

Facilitate launch of new sites by Business/Marketing Users

Business users have a  need to launch/manage microsites that provide specific information on a new product or new initiatives. Features that enable launching such new sites with minimal intervention from IT include:

  • Site building wizard 
  • Ready to use Layouts, Templates and Components
  • Standardized maintenance
Multi-lingual Strategy

Building out multilingual localized content

When enterprises are dealing with international audiences, their web content needs to be multilingual and localized.  Towards building an effective multi-lingual strategy, the key features include:

  • Language Negotiation 
  • Translation of Menu, Block, breadcrumbs
  • Country/Language Specific search
  • Translation management tools
  • Integration with leading translation systems
Decoupled Strategy

Serving unified content to all channels

Today’s need is for content to be served in whichever channel the user is. A central decoupled CMS that provides unified content through APIs to be consumed by the various devices, channels and applications are the new norm. Decoupling also allows the front ends to be implemented in more contemporary technologies like Reactjs, Angular and such.
The  features that facilitate a decoupled strategy include:

  • Robust REST APIs,/JSON APIs
  • Authentication systems
  • Integration with API gateway tools
  • Integration with API caching tools
Mobile Strategy

Devices agnostic Delivery

With the growing usage of smartphones, their convenience and user experience, mobile has become the device of choice for communication and consumption of content. The Mobile-first Strategy would ensure that we start to design all our content for the mobile phone first, rather than adapt web content for the mobile. Key aspects to consider while implementing  the mobile strategy include:

  • Responsive mobile-optimized interfaces for both end-users and editors
  • Capabilities to integrate content with mobile apps through APIs
  • Progressive web app
Social Strategy

Integration with Social Media Pages

The Social strategy facilitates a two-way exchange of content between the website and social media pages. Whether it be Facebook, Twitter, LinkedIn or Google+, selected content from the website can dynamically be presented on the social media pages and content feeds from social media can be presented on the website. This strategy would include the following capabilities:

  • Support for a social share of content from the website
  • Embedded social media wall/feed on the website
  • Social login integrations
Integration with Third-party Applications

Enterprises require data that may be collected at the website to get integrated with other applications – could be CRM solutions like Salesforce or the company’s core business application. The reverse is also possible with use cases where CMS serves as a Dashboard for other Legacy enterprise content. This integration Strategy requires:

  • Robust  authentication systems 
  • Extendable Plugin architecture to  integrate to 3rd party APIs 
  • Ready to use APIs/Widgets
Content Intelligence Strategy & Content Consumption

The Value of content is in its consumption. This consumption can be facilitated or enhanced by a Content Intelligence Strategy. Content Intelligence falls under two Categories – Assigned Intelligence & Acquired Intelligence: 

  • Assigned Intelligence is defined at the time the content is created. These could include Predefined attributes, tags, keywords, relationships.
  • Acquired Intelligence is Intelligence that the content can acquire in the process of being consumed – these could include statistics in terms of no of downloads, view count, User-generated feedback like rating, commenting, etc.

This Intelligence can be augmented by Machine learning/AI tools to automate the process to deliver Personalized and Contextual content to the users.

Personalization Strategy

Personalisation Strategy enables engaging and connecting with each individual the target audience, in a personal manner. With the increased use of personal devices and mobile phones, Personalization is the key driver to a Connect & Engage Strategy. As we understand the profile and interests of each user, it is possible to serve up content/activity that would be most appropriate, meaningful, interesting, and beneficial to that person. Personalisation Strategy is implemented through the following drivers:

  • Rich Profiling of the User
  • Personalised Engagement
  • Activity Stimulation
Technology Strategy

We recommend Drupal for CMS implementation.  Key reasons for Drupal to be part of large enterprise implementations has been:

  • A clear roadmap with definitive release cycles every 6 months
  • Looking into the future and aligning with Decoupled CMS
  • Multisite capabilities 
  • Flexible Content tools
  • Meets Security compliance 
  • Support for High performance & Scalability 
  • Accessibility compliance 

Other open sources CMS that we work on are WordPress & Joomla

UI/UX Strategy

Our comprehensive UI/UX strategy enables portals to literally come to life and engage with users in a conversational manner as soon as they visit the porta. Therefore we call it ‘Come-Alive' Technology. The most relevant personalised information is automatically presented using Intelligent interfaces like Digital Assistant bots, Smart Search and Filters. 
Therefore the key aspects that encompass the Come-alive Technologies include:

  • Conversational Phrases
  • Digital Assistant bots and or Smart Search and Filters
  • Use of Videos, animations, 3D effects, Irregularities 
  • Personalized Experiences